World Anti-Doping Agency (WADA) – informational video
The World Anti-Doping Agency (WADA) is the international independent organization created in 1999 to promote, coordinate, and monitor the fight against doping in sport in all its forms.
In order to provide athletes with basic information about their rights and responsibilities in the doping control process, WADA, in partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), mandated Nomad Industries to conceive and produce a doping control informational video. Multiple language versions were done; english, french, spanish, portuguese, mandarin, german, russian, croatian, and arabic.
The catchy 5-minute video is intended to provide a general overview of the doping control process while raising awareness of the athlete’s rights and responsibilities. The video, primarily targeting young athletes and those who will be subject to doping control for the first time, outlines each of the following phases of the doping control process: athlete selection, athlete notification, sample collection, laboratory analysis, and results management.
The video can be ordered by stakeholders at no cost for use as part of their information and education efforts. Those interested in producing a co-branded version of the video with their own logo or a version in their own language (voiceover or subtitles) can contact WADA at info@wada-ama.org.
Client : Agence mondiale antidopage, Julie Masse, David Julien
Production Company : Nomad Industries
Creative Director : Jason Rodi
Producteur : Joanne Tremblay
Réalisation : Frank Janin
Création et animation : Sindre Ulvik-Péladeau, Greg Barth
Musique et design sonore : Xavier Auclair Walking Giant Studios
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