Molson Dry – transmedia content
Concept and production on film production for Molson Dry campaign for Cossette. The underwater and crowd shoots involved 300 extras and a dozen synchronized swimmers. The content was made for a live show introduction, VJ sources, a TV ad announcing the shows, and interactive content online.
Sound is by Sonart, Jonathan Rouxell was the art director from Cossette, and l’Eloi, our very loveable upstairs neighbour, kept the 250 extras alive. In house, the video was produced by David Clermont Beique, edited by Adam Thompson, coloring by Workshop, and motion graphics by Julien Vallee. DOP Marc Simpson and Eric Bolduc on camera. Choreographer and underwater consultant Daniel Godbout brought each performance deeper then anyone could have expected. A special thanks to the swimmers who spent the night in the Cepsum pool, and to clients Molson and Cossette who weren’t afraid to get their feet wet.
.j.
